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AEG Presents and Activision Announce Tony Hawk’s™ Pro Skater™ 3 + 4 Collaboration

via Business Wire

The Remake of the Iconic Video Game Series to Feature El Rey Theatre and Other In-game Branding Honoring The Roxy

News Ushers in “THPS Fest” – an Epic Celebration at The El Rey Theatre in Los Angeles on Thursday, May 8 for the New Game, With Performances by Danny Brown, Lupe Fiasco, Adolescents, and Urethane

AEG Presents, a global leader in live entertainment, and Activision Publishing, Inc., a global leader in creating the most iconic brands in gaming and entertainment, are thrilled to announce a new collaboration around the release of the hotly-anticipated Tony Hawk's™ Pro Skater™ 3 + 4. On July 11, two legendary games return with Tony Hawk’s Pro Skater 3 + 4, remade from the ground up and blending the classic content that fans loved back in the 2000s with an incredible attention to detail, featuring new skaters, gnarlier tricks, an even sicker soundtrack, and, for the first time in over a decade – brand-new parks!

As part of this exciting collaboration, iconic venues owned and operated by AEG Presents will be featured in the game. Most notably, The El Rey Theatre exterior was digitally recreated to live permanently in the Los Angeles level of the game. Goldenvoice, the premiere California promoter and subsidiary of AEG Presents, and The Roxy, one of Los Angeles’s most storied and celebrated venues, will be featured on in-game billboards throughout the Los Angeles level of the game.

Check out the official collaboration video featuring the El Rey Theatre PLUS new gameplay footage HERE!

To celebrate the return of Tony Hawk’s Pro Skater 3 + 4, Activision will be hosting a livestream event for the public on Thursday, May 8 at the El Rey Theatre in Los Angeles, featuring live performances by Danny Brown, Lupe Fiasco, Adolescents, and Urethane - all of whom are featured on the game’s official soundtrack. Hosted by Selema Masekela and Nora Vasconcellos, who recently joined the Tony Hawk’s Pro Skater 3 + 4 skater roster, the event will also feature appearances by some of the new and returning skaters to the game’s line up including Chloe Covell, Aurélien Giraud, Leo Baker, Kareem Campbell, Geoff Rowley, Tony Hawk and many more.

Fans can tune-in details to watch THPS Fest on the official THPS Twitch channel: https://www.twitch.tv/tonyhawkthegame. The livestream countdown will begin at 5:45 p.m. PT and the Live broadcast starts at 6:00 p.m. PT.

“THPS Fest is a like a dream come true—it’s surreal to see Tony Hawk’s Pro Skater 3 + 4 (and the THPS franchise) celebrated on this scale,” said Tony Hawk. “This event includes everything that’s shaped the legacy of THPS: skateboarding, music, and the authentic culture behind both. I am honored to partner with AEG and Activision to bring this vision to life—it represents the generations of fans who’ve connected with the game and the lifestyle it represents.”

Commented Zach Zimmerman, Vice President, Marketing Partnerships at AEG Presents, “We couldn’t be more excited to team up with Activision on the launch of Tony Hawk’s Pro Skater 3 + 4. Music and skateboarding are at the heart of Southern California culture, and we are thrilled to marry these worlds with the integration of beloved AEG Presents and Goldenvoice properties into the game. We look forward to opening the doors of the El Rey Theatre on May 8th for THPS Fest to celebrate a truly one-of-a-kind partnership.”

“We’re delighted to collaborate with AEG Presents to celebrate the upcoming launch of Tony Hawk’s Pro Skater 3 + 4,” said Jason Finn, Senior Manager, Product Management at Activision. “Hosting this event at the iconic El Rey Theatre, an in-game landmark, makes it even more special. With immersive gameplay, live musical performances, and exclusive first-looks, there truly is something for everyone. Fans around the world can join us to experience everything we’ve been working on, and this is just the beginning. We can’t wait to share even more exciting moments with our community.”

About AEG Presents

Combining the power of the live event with a focus on true artist development, AEG Presents is a world leader in the music and entertainment industries. Operating across five continents, the company has an unparalleled commitment to artistry, creativity, and community. Its tentpole festivals and multi-day music events — which include the iconic Coachella Valley Music & Arts Festival and the legendary New Orleans Jazz & Heritage Festival alongside British Summer Time at Hyde Park, Stagecoach, Hangout Festival, Electric Forest, Rock En Seine and All Points East — continue to set the bar for the live music experience. AEG Presents promotes global tours for artists such as Justin Bieber, Zach Bryan, Sabrina Carpenter, Kenny Chesney, Luke Combs, Celine Dion, Elton John, Carin León, Paul McCartney, The Rolling Stones, Ed Sheeran, Taylor Swift, and Tyler, The Creator, in addition to — through its network of clubs, theatres, arenas, stadiums and renowned partner brands such as The Bowery Presents, Cárdenas Marketing Network, Concerts West, Frontier Touring, Goldenvoice, Marshall Arts, MCT Agentur, Messina Touring Group, PromoWest Productions, and Zero Mile Presents — creating and developing an unmatched infrastructure for artist development and audience reach. More information can be found at www.aegpresents.com.

About Activision

Activision is a leading worldwide developer, publisher and distributor of interactive entertainment and products whose mission is to create the most iconic brands in gaming and entertainment and deliver unrivaled gaming experiences for the world to enjoy, together. Activision, part of Microsoft (NASDAQ: MSFT), is headquartered in Santa Monica, California, and publishes globally. More information about Activision can be found at www.activision.com or by following @Activision.

ACTIVISION and PRO SKATER are trademarks of Activision Publishing, Inc. TONY HAWK is a registered trademark of Tony Hawk, Inc. All other trademarks and trade names are the property of their respective owners.

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