TAMPA, FL - July 8, 2025 (NEWMEDIAWIRE) - Image Protect, Inc. (OTC:IMTL) (ImageProtectCorporation.com) (“Image Protect” or the “Company”) is pleased to provide an update to shareholders regarding the initial progress made since the March 13, 2025, launch of its wholly owned subsidiary, Global Wellness Products, and the official introduction of its flagship innovation: the InterceptCS™ Cold Sore Prevention System. While still in the early stages of commercialization and brand development, the Company believes it is important to keep shareholders informed of management’s long-term strategic vision and operational roadmap. Today’s update outlines the foundational efforts underway, the targeted growth trajectory, and the guiding principles behind the Company’s entry into the wellness technology space.
InterceptCS™: A New Approach to Cold Sore Prevention
InterceptCS™ represents an innovative entry into the personal wellness space. It is classified as a Class II Medical Device by Health Canada for the prevention of cold sores. The Company is not aware of any other thermal therapy devices currently approved for this specific use - namely, the prevention of cold sores when used during the prodrome stage (the initial sensation before an outbreak). This designation reinforces InterceptCS™ as a non-drug, clinically tested device intended to support early-stage cold sore care. In the United States, it is sold with appropriate FDA disclaimers.
Cold Sore Market Opportunity Cold sores remain a widespread condition globally, with substantial demand for preventative solutions:
- United States: Estimated market size of approximately $1.2 billion annually*
- Canada: Estimated at roughly $150 million annually*
- Global: Estimated market size exceeds $3.5 billion annually*
These figures reflect the opportunity for wellness-oriented solutions like InterceptCS™ to address consumer needs. (*Based on internal estimates and publicly available industry reports.)
Sales Channels and Expansion Plans The Company is working to make InterceptCS™ accessible through both direct-to-consumer and third-party sales channels. While the product is not yet live on Amazon, preparations are in progress across several regions:
- Canada: Available at GlobalWellnessProducts.com; Amazon.ca listing in development
- United States: Available via direct ecommerce; Amazon.com onboarding underway
- International: The Company is evaluating key markets including the UK, Australia, and the EU, where Amazon will serve as a key platform for visibility and logistics
In addition to Amazon and direct ecommerce, the Company is exploring other online marketplaces such as Walmart.com, eBay, and select health-focused platforms to broaden access and accelerate consumer adoption of InterceptCS™.
This multi-channel strategy aims to improve accessibility while leveraging established fulfillment infrastructure.
Business Model and Long-Term Revenue Goals The Company believes InterceptCS™ has the potential to become a recognized wellness brand. Based on internal models, Image Protect has outlined a long-term objective of reaching up to $100 million in annual revenue within the next five years, driven by device sales and recurring thermal activator purchases.
Management estimates that each user may generate approximately $200 in annual revenue. Under this model:
- 500,000 active customers x $200/year = $100 million/year (target only)
While these figures are estimates and not guarantees of future performance, they reflect the Company’s long-term strategic objectives and focus on recurring revenue. These projections are management goals and do not represent guaranteed outcomes.
Marketing Strategy Global Wellness Products is executing a diverse marketing plan to support brand awareness and customer acquisition:
- Social Media Campaigns (TikTok, Instagram, Facebook, X)
- Paid Advertising (Facebook Ads, Taboola, Outbrain)
- Search Engine Marketing (Google Search, Shopping)
- Organic SEO and Educational Content
- Affiliate Programs via Awin and related platforms
- Influencer and Brand Ambassador outreach
- Connected TV (CTV) and Streaming Advertising
- Walmart Marketplace placement
- Target Marketplace placement
- Ebay Branded InterceptCS™ Store
These efforts are designed to build visibility and drive scalable, long-term growth.
CEO Commentary “We are encouraged by the early response to InterceptCS™ and believe we are well-positioned to address a large, underserved consumer need,” said Frank Casella, CEO of Global Wellness Products. “While we remain in the early stages, our strategic planning is focused on sustainable growth across multiple channels. Internal studies suggest there may be as many as 49 million cold sore sufferers in North America, which represents a significant addressable market. In addition, we focused on building a strong recurring revenue model through the sale of thermal activators, which are required for each session. Much like razor blades to a handle, the long-term value lies in ongoing use. Our engineering team is currently developing a new multi-use thermal activator designed to offer more treatments at a lower cost to the consumer - while also improving profit margins. With our initial 20,000-unit inventory in hand, we’re actively fulfilling orders not only to new customers, but are also marketing to the thousands of Canadian consumers who previously purchased InterceptCS™ at the retail level. We believe our marketing strategy mirrors successful growth models used by other wellness products - many of which treat symptoms after an outbreak, whereas InterceptCS™ is approved to help prevent cold sores before they appear. I want to congratulate our entire team. At this stage, we are well-equipped to meet our interim goals and are laying the foundation for the next phase of growth.”
Company Summary Image Protect, Inc. (OTC:IMTL) is a publicly traded company focused on delivering innovative wellness solutions through its wholly owned subsidiary, Global Wellness Products. The Company’s mission is to provide effective, safe, and non-drug alternatives that empower individuals to proactively manage their health. With regulatory approval from Health Canada and a growing ecommerce and affiliate infrastructure, Image Protect is committed to building InterceptCS™ into a globally recognized brand in personal wellness.
Forward-Looking Statements This release contains forward-looking statements, including revenue targets, market estimates, and product development goals. These statements are based on current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially. The Company undertakes no obligation to update or revise any forward-looking statements unless required by law.
Follow Image Protect Corporation to learn more about Global Wellness Products, Review Control Reputation Management, and 2CentTexts.com, and to stay informed about company developments and growth:
Company social media accounts:
Image Protect corporate updates on X: @IMTLCorp
Global Wellness Products Company updates on X: @GWProds
Review Control Company updates on X: @Review_Control.
CEO Frank Casella on X: @CasellaCEO
Facebook: ImageProtect
Instagram: ImageProtectCorp
Company web addresses:
Image Protect, Inc.: www.ImageProtectCorporation.com
Global Wellness Products: www.GlobalWellnessProducts.com
2CentTexts: www.2CentTexts.com
Review Control™: www.ReviewControlCenter.com
About Image Protect, Inc.
Image Protect, Inc. (OTC:IMTL) is a consumer products and technology company focused on innovative, science-backed wellness solutions through its flagship subsidiary, Global Wellness Products. This division is dedicated to developing and commercializing clinically tested, drug-free health technologies, beginning with the InterceptCS™ Cold Sore Prevention System - a Health Canada–approved thermal therapy device. Global Wellness Products aims to build a strong portfolio of patented wellness products distributed through global ecommerce platforms, affiliate networks, and direct-to-consumer channels. In addition to its consumer health focus, Image Protect also operates two established business-to-business services: Review Control™ Reputation Management and 2CentTexts.com, which offer proprietary tools for online reputation management and customer engagement. As it expands across both the wellness and B2B sectors, the Company remains committed to scalable growth, technological innovation, and delivering long-term value to consumers and shareholders alike.
About Global Wellness Products
Global Wellness Products, the newest and fastest-growing division of Image Protect, Inc., was established to become a premier force in the global health and wellness market. With over 50 years of combined experience in the direct-to-consumer and performance marketing industries, the leadership and team behind Global Wellness Products bring deep expertise in product development, regulatory strategy, ecommerce, and consumer engagement. The division launched with its flagship innovation, InterceptCS™, a clinically evaluated, non-drug cold sore prevention system approved as a Class II Medical Device by Health Canada. This breakthrough product is just the beginning - Global Wellness Products is actively developing a pipeline of additional wellness technologies focused on light, heat, and drug-free therapies aimed at high-demand conditions. With a mission to deliver effective, safe, and innovative solutions that fit seamlessly into modern lifestyles, Global Wellness Products is positioned to build a portfolio of category-defining brands in the rapidly expanding multi-billion-dollar wellness industry.
About Review Control™ Reputation Management
Review Control™ Reputation Management is a proprietary, business-to-business subscription platform that can increase and improve the online reviews of its clients and serves a vital business interest to millions of businesses of all types and sizes. With prices starting at just $59 per month, it is an easy, affordable, and effective solution for any type of business to obtain more positive online reviews- which increases search ranking, attracts more customers and revenue, and increases the value of the client’s business. Founded in 2018, Review Control™ has established itself as a recognized national brand and has grown steadily since its inception, providing excellent service and many satisfied clients.
About 2CentTexts.com
2-Cent Texts is our newest proprietary business-to-business text marketing service that allows our clients to capitalize on their success by providing affordable outreach to their existing customer base via targeted text messaging. With both SMS and MMS capabilities, this platform closes the communication gap between business owners and their loyal customers. It also provides the ability to retain those valuable customers with a constant stream of updates, sales and promotions, service reminders, and all manner of profitable messaging, increasing incremental sales and revenues.
Safe Harbor Provision
Cautionary statement for purposes of the 'Safe Harbor' provisions of the Private Securities Litigation Reform Act of 1995: Information in this news release contains forward-looking statements that involve risks, uncertainties, and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of the company and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties, and assumptions include the execution and performance of contracts by the company and its customers, suppliers, and partners. The company disclaims any obligation to update or revise statements contained in this news release based on new information or otherwise.
Investor Relations
IR@ImageProtectCorporation.com
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