New York, New York--(Newsfile Corp. - May 12, 2025) - Josh Kesselman, founder of HBI Innovations, has announced an exclusive collaboration between Elements rolling papers and elite cultivators Zushi, a premium brand under Tenco. This partnership unites two industry leaders to deliver a limited-edition product blending Kesselman's ultra-thin Elements papers with custom Zushi artwork. Kesselman spoke in depth about the collaboration with Honeysuckle.
Josh Kesselman, founder of HBI Innovations
HBI's Elements came before the widely known RAW brand of smoking accessories. The Elements brand is known for its unparalleled quality and craftsmanship. In this special release, Zushi - known for its boutique genetics and exclusivity - brings its signature design and artistry to the iconic Elements product line. "Gerry, Staks and the Zushi team had been using boxes and boxes of Elements king size wide. Finally, I was like, 'I have to meet these guys' and my friend Layne (@smoke) intro'd us," Kesselman said of the collaboration.
The limited-edition Elements x Zushi papers officially launched on April 20, 2025, but demand quickly skyrocketed. A small initial release saw packs reselling online for $200 each. "People were fighting for it," Kesselman revealed. "We sent the rest out to stores for 4/20 and asked them not to drop it until then. Each store got just a couple of boxes."
Elements x Zushi brought together Kesselman's ultra-thin Elements papers with custom Zushi artwork
"Gerry's extremely talented. I gave him the ball and he ran with it. I really believe he beat me. His is much more eye-catching." Josh Kesselman said when reflecting on the artwork featured in the collaboration.
Elements x Zushi was a highly anticipated collaboration.
Kesselman, whose passion for rolling papers is both personal and professional, emphasized the deeper significance of the collaboration. "I believe rolling papers are magic," he shared. "They release energy into your material, and that material releases energy into you. That's not just chemistry - that's connection."
More information about Elements and its full range of products can be found at https://elementspapers.com/.
Contact: Cynthia Salarizadeh
Email: cynthia@ashamediagroup.com
Website: https://rawthentic.com/
SOURCE: Asha Media Group
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