Viant Technology Inc. - common stock (DSP)

Analyst initiates Viant with a Buy rating, citing its innovative ad tech, Household ID graph, and potential upside amid improving macro trends.

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Viant Technology offers innovative advertising solutions like Household ID, AI Bid Optimizer, and Viant Data Platform, catering to various advertising agencies and marketers.

DSP stock results show that Viant Technology beat analyst estimates for earnings per share and beat on revenue for the second quarter of 2024.